# StyleRef

> StyleRef is a structured creative style specification tool that helps designers, copywriters, and art directors define their visual and brand identity once, then reuse it consistently across any AI tool — ChatGPT, Gemini, Claude, Midjourney, FLUX, and more.
> Full reference: https://styleref.io/llms-full.txt (~25K tokens — complete product, all samples, full spec detail, pricing table)

## Product

- [StyleRef — Create Your Style](https://styleref.io/styles/create): The main product canvas — a 23-section style board where users define colors, typography, mood, voice, composition, lighting, and more into a portable StyleRef specification. Works with any AI tool.
- [StyleRef Samples](https://styleref.io/samples): Gallery of real StyleRef examples across disciplines — editorial photography, brand copywriting, UI design, AI image generation, and poster design — showing before/after AI output comparison.
- [Pricing](https://styleref.io/pricing): Free plan (1 style, 3 extractions/month, Lite AI) and Pro plan ($12/month — unlimited styles, 100 smart extractions, Advanced AI, full version history).

## Samples

- [Kokeshi Toy Style](https://styleref.io/samples/kokeshi-toy-style): Japanese kokeshi doll aesthetic applied to AI image generation — warm reds, clean illustration, flat lighting, exact hex palette. Outputs: ChatGPT + Gemini image generation. (~2K tokens as markdown)
- [Project Management Dashboard](https://styleref.io/samples/project-management-dashboard): UI design StyleRef spec — structured layout, data-dense, professional neutral palette for SaaS product design. (~2K tokens as markdown)
- [Editorial Photography](https://styleref.io/samples/editorial-photography): Photography direction spec — cinematic tone, natural light, fashion-adjacent composition for editorial AI outputs. (~2K tokens as markdown)
- [Brand Copywriting](https://styleref.io/samples/brand-copywriting): Copywriting voice spec — direct, confident, brand-voice focused language system for consistent AI copy. (~2K tokens as markdown)
- [Product UI Design](https://styleref.io/samples/product-ui-design): Product design StyleRef spec — modern SaaS visual language, component-ready design system aesthetic. (~2K tokens as markdown)
- [80s-Inspired Poster](https://styleref.io/samples/80s-inspired-poster): Retro poster aesthetic spec — neon palette, grid composition, vaporwave-adjacent visual language. (~2K tokens as markdown)

## Blog

- [AI Art Direction: Maintaining Visual Consistency Across Generations](https://styleref.io/blog/ai-art-direction): How to translate professional art direction into structured specifications AI models follow reliably, covering 5-step workflow and five visual dimensions. (~2K tokens as markdown)
- [AI Brand Voice: Define Once, Use Everywhere](https://styleref.io/blog/ai-brand-voice): How to build a machine-readable brand voice spec that enforces consistent copy tone across ChatGPT, Claude, Gemini, and any AI writing tool. (~2K tokens as markdown)
- [How to Keep ChatGPT Consistent Across Sessions](https://styleref.io/blog/chatgpt-consistent-style): Three methods for maintaining consistent ChatGPT output — Custom Instructions, structured style specs, and what each actually delivers. (~2K tokens as markdown)
- [FLUX Consistent Style: How to Lock Your Aesthetic](https://styleref.io/blog/flux-consistent-style): Methods for locking a FLUX aesthetic using text-based style specifications, seed control, and prompt architecture — since FLUX lacks native style reference features. (~2K tokens as markdown)
- [Midjourney Style Reference: The Complete Guide](https://styleref.io/blog/midjourney-style-reference): Complete guide to --sref, --cref, and the Style Tuner — with an honest assessment of their limitations and a cross-tool approach that works beyond Midjourney. (~2K tokens as markdown)

## Shared StyleRef Specs

- [Shared StyleRef specs](https://styleref.io/share/[slug]): User-generated StyleRef specifications shared publicly. Each contains the full structured spec for a creative style — colors, typography, mood, voice, composition, and more. URL pattern: /share/{slug}

## Key Facts

- Developed by Behzad
- Website: https://styleref.io
- Product: StyleRef — portable, structured creative style specification for AI tools
- Target users: AI Copywriters, AI Art Directors, AI Product Designers, AI Graphic Designers, AI Motion Directors
- The StyleRef specification covers 23 section types and 160+ style blocks
- Style blocks span: colors, typography, light & shadow, voice & language, mood & personality, composition, motion, surface material, references, guardrails, and more
- AI tool compatibility: ChatGPT, Gemini, Claude, Midjourney, FLUX, DALL-E, and all other text-guided AI tools
- Pricing: Free plan available; Pro at $12/month
- Free plan extractions use Lite AI (Gemini); Pro plan uses Advanced AI (GPT-4o level), unlocking all blocks

## Legal & Contact

- [Privacy Policy](https://styleref.io/legal/privacy): Data handling, storage, and user rights under GDPR and applicable law.
- [Terms of Service](https://styleref.io/legal/terms): Usage terms, subscription conditions, and acceptable use policy.
- Website: https://styleref.io
- Support: support@styleref.io