# Pastel Rounded Consumer

A playful and friendly brand identity style featuring soft pastel colors, rounded shapes, and a clean, modern aesthetic.

| | |
|---|---|
| Style | Pastel Rounded Consumer |
| Category | Brand identity |
| Tags | pastel, rounded, friendly, playful, soft, modern, minimalist, clean, approachable, youthful |
| Author | @styleref (https://styleref.io/u/styleref) |
| Palette | #fff8f0 #d9c4ee #ffd1b8 #b9ebd8 #ff6f5e #4a3b3b |
| Published | 2026-09-06 |
| Canonical URL | https://styleref.io/share/9hp5bds0-5eaffbff090c |

## Specification

Paste this into any AI tool. Keep the attribution line and the canonical URL.

STYLE REFERENCE — HARD CONSTRAINT (HIGHEST PRIORITY)

This style must be applied to ALL generated content (text, image, video).
If any part of the request conflicts with this style, the style OVERRIDES the request.
STYLE DEFINITION (to be operationally enforced):

Pastel Rounded Consumer

 • Output Format: Creative discipline: Brand identity; Digital; Delivery mode: Interactive; Mobile; UI-scale; Canvas Behavior: Soft frame (visual tension allowed).
 • Container / Boundary: Container: Explicit (shape mask); Container shape: Rounded square; Fully rounded Corners; Container Dominance: Visual element; Padding: Generous; Edge Behavior: Content fully contained.
 • Mood & Personality: Playful, Friendly, Warm, Confident, Clean; Energy: Vibrant; Emotional bias: Positive; Tone register: Intimate; Real-world accuracy: Stylized.
 • Colors: Palette: Solid Colors: [ #FFF8F0 45% (Background),  #D9C4EE 16% (Primary pastel surfaces),  #FFD1B8 14% (Secondary pastel surfaces),  #B9EBD8 14% (Supporting pastel surfaces),  #FF6F5E 6% (Primary action),  #4A3B3B 4% (Typography),  #F4A6A6 1% (Error state)]; 6–8 colors; Warm temperature; Saturation: Softly saturated pastels; coral is the only saturated accent; Low contrast; Hue relationships: Analogous; No gradients; Shadow Color: Hue-shifted; Black/White point: Lifted blacks + Rolled-off highlights; Accessibility: Basic.
 • Typography: Geometric sans; Regular, Bold; Text case: lowercase; Font pairing: Single family; Hierarchy: Subtle contrast; Relaxed (1.6); Letter spacing: Normal; Text presence: Required.
 • Spatial Structure & Hierarchy: Symmetry: Asymmetrical balance; Grid system: Modular grid; Visual density: Airy; Plane separation: Shadow.
 • Surface, Material & Detail: Material simulation: Rubber; Surface treatment: Soft-touch satin plastic or rubber with gentle sheen; Texture: Smooth; Imperfection level: Flawless; Age of surface: New; Optical finishes: None.
 • Shape Language: Rounded geometric containers with organic blob and badge accents; Primitive dominance: Circles, Rectangles, Freeform curves; Edge sharpness: Fully rounded; Silhouette clarity: Iconic; Curve consistency: Uniform radius; Negative space usage: Balanced; Angle usage: None.
 • Line & Stroke System: No stroke (fill-only).
 • Voice & Language: Formality: Casual; Conversational vocabulary; Directness: Clear; Short sentences; Perspective: Brand-as-narrator; Pacing: Punchy; Jargon level: None.
 • References: Maximalism, soft-UI, clay animation meeting interface design, Gen Z branding; Temporal reference: Contemporary.
 • UI & Web: Color theme: Light; Background tone: Warm off-white; Accent strategy: Single functional accent; Semantic colors: Error only; Surface layers: Three-layer (page + card + elevated); Elevation: Shadow-based; Shadow technique: Single drop shadow; Shadow weight: Soft; Borders: Borderless; Button shape: Full pill; Button hierarchy: Primary + Secondary; Icon style: Rounded filled; Navigation: Bottom tab bar; Animation: Physics-based / Spring; Transition speed: Standard (200–300ms).
 • Guardrails: Avoid Visuals: sharp corners; electric colors outside coral accent; all-caps typography; metallic finishes; mirrored finishes; literal 3D rendering; hard realistic lighting; Allowed Visuals: large consistent radii; pill buttons; rounded cards; soft blob badges; gentle hue-shifted drop shadows; filled rounded icons; warm cream backgrounds; Avoid Words: successfully processed; unexpected error has occurred; please contact support; passive voice; lengthy formal apologies.
 •  Pastel hierarchy: Use one pastel as the lead surface; reserve coral exclusively for the primary action., Inflated depth: Gentle shadows imply tactile lift; never render objects with literal 3D depth., Responsive reduction: At small sizes reduce shadow before reducing corner roundness; never introduce sharp corners., Logo treatment: Lowercase rounded wordmark with blob or circular badge; retain a soft shadow in all standard lockups..


ENFORCEMENT RULE: Before finalizing the output, internally verify that ALL elements comply with the style definition above. If compliance is uncertain, simplify or soften the output until it fully matches the style. Generated by StyleRef.io

## Other formats and live access

The specification above is the portable default. Tool-specific builds and a
ready-to-commit STYLE.md are available without a login:

**REST** (anonymous, read-only)

```
https://styleref.io/api/v1/styles/9hp5bds0-5eaffbff090c?format=flux        # also: midjourney, diffusion, json
https://styleref.io/api/v1/styles/9hp5bds0-5eaffbff090c/style.md           # a ready-to-commit STYLE.md
```

**MCP** (Streamable HTTP at `https://styleref.io/api/mcp`)

```
styleref://gallery/9hp5bds0-5eaffbff090c
styleref://gallery/9hp5bds0-5eaffbff090c/style.md
```

Or call the `get_style` tool with `ref` set to the slug above, and
`apply_style_to_prompt` to wrap a request for a specific tool.

Attribution: this style was created by @styleref. Keep the `Generated by StyleRef.io`
line and the canonical URL when you use a compiled spec, and credit the author.

Source: https://styleref.io/share/9hp5bds0-5eaffbff090c