# Swiss International Wordmark

A minimalist brand identity system inspired by Swiss Style, featuring a grotesque font, strict grid, and a single red accent.

| | |
|---|---|
| Style | Swiss International Wordmark |
| Category | Brand identity |
| Tags | swiss style, international typographic style, minimalist, corporate identity, grotesque, grid system, flat design, black and white, red accent, typography |
| Author | @styleref (https://styleref.io/u/styleref) |
| Palette | #ffffff #111111 #b3b3b3 #666666 #e30613 |
| Published | 2026-07-30 |
| Canonical URL | https://styleref.io/share/v5099gjo-3b79bba2c771 |

## Specification

Paste this into any AI tool. Keep the attribution line and the canonical URL.

STYLE REFERENCE — HARD CONSTRAINT (HIGHEST PRIORITY)

This style must be applied to ALL generated content (text, image, video).
If any part of the request conflicts with this style, the style OVERRIDES the request.
STYLE DEFINITION (to be operationally enforced):

Swiss International Wordmark

 • Output Format: Creative discipline: Brand identity; Mixed; Web.
 • Container / Boundary: Container: None; Sharp Corners; Padding: Generous.
 • Mood & Personality: Authoritative, Clean, Minimalist, Confident; Energy: Steady; Representation mode: Literal.
 • Colors: Palette: Solid Colors: [ #FFFFFF 70% (Background),  #111111 20% (Primary typography),  #B3B3B3 4% (Rules),  #666666 4% (Secondary typography),  #E30613 2% (Functional signal)]; 3–5 colors; Neutral temperature; Saturation: Achromatic system with one saturated red signal; High contrast; Hue relationships: Arbitrary; No gradients; Color dominance: Background-dominant; Black/White point: Pure black + Pure white; Accessibility: WCAG AA.
 • Typography: Grotesque; Regular, Medium, Bold; Text case: Sentence case; Font pairing: Single family; Hierarchy: Clear typographic scale; Type scale: Modular; Tight (1.1) headings; Normal (1.4) body text; Letter spacing: Normal; slightly tight at largest sizes; Text presence: Required; Text visual role: Primary visual driver; Text integration: Separate.
 • Light & Shadow: Lighting presence: None (flat); Shadow type: None; Shadow density: Transparent.
 • Spatial Structure & Hierarchy: Flat perspective; Single focal structure; Hierarchy: Strong; Symmetry: Asymmetrical balance; Balance: Edge-weighted; Layout axis: Vertical; Grid system: Column grid; Visual density: Comfortable.
 • Surface, Material & Detail: Surface treatment: Flat; Texture usage: None; Imperfection level: Flawless.
 • Shape Language: Geometric; Primitive dominance: Rectangles; Edge sharpness: Razor-sharp; Negative space usage: Balanced; Angle usage: None.
 • Line & Stroke System: Structural outlines; Hairline; Uniform consistency; Stroke Color: Neutral.
 • References: Swiss/International Style; Temporal reference: 1950s; Reference Brands: Basel and Zurich school corporate manuals; airline, bank, and transit identity systems..
 • UI & Web: Color theme: Light; Background tone: Pure white; Accent strategy: Single functional accent; Semantic colors: Error + Warning; Surface layers: Flat (one background); Elevation: Flat — no elevation; Shadow technique: No shadows; Borders: Hairline (0.5–1px, low opacity); Button shape: Sharp rectangle; Icon style: Outline / Stroke; Focus ring: Solid offset ring.
 • Guardrails: Avoid: Lens Flare, Studio Post-processing, Stylistic filters; Avoid Visuals: centred layouts; drop shadows; rounded corners; decorative typography; display typography; red background washes; material metaphors; Avoid Colors: multiple accent colours; chromatic background washes; Avoid Layouts: centred composition; optical placement; boxed card layouts; Allowed Visuals: strict column grid; visible baseline grid; flush-left ragged-right text; hairline rules; white space; one red signal element.
 •  Accent Rule: Use saturated red once per view, solely for a findable functional signal; never decorative or atmospheric., Alignment Rule: All text flush-left and ragged-right; never centre-aligned., Baseline Discipline: Expose a baseline grid and seat all typographic elements on it., Hierarchy Method: Establish hierarchy through grid position and scale, never ornament..


ENFORCEMENT RULE: Before finalizing the output, internally verify that ALL elements comply with the style definition above. If compliance is uncertain, simplify or soften the output until it fully matches the style. Generated by StyleRef.io

## Other formats and live access

The specification above is the portable default. Tool-specific builds and a
ready-to-commit STYLE.md are available without a login:

**REST** (anonymous, read-only)

```
https://styleref.io/api/v1/styles/v5099gjo-3b79bba2c771?format=flux        # also: midjourney, diffusion, json
https://styleref.io/api/v1/styles/v5099gjo-3b79bba2c771/style.md           # a ready-to-commit STYLE.md
```

**MCP** (Streamable HTTP at `https://styleref.io/api/mcp`)

```
styleref://gallery/v5099gjo-3b79bba2c771
styleref://gallery/v5099gjo-3b79bba2c771/style.md
```

Or call the `get_style` tool with `ref` set to the slug above, and
`apply_style_to_prompt` to wrap a request for a specific tool.

Attribution: this style was created by @styleref. Keep the `Generated by StyleRef.io`
line and the canonical URL when you use a compiled spec, and credit the author.

Source: https://styleref.io/share/v5099gjo-3b79bba2c771