Swiss International Wordmark

STYLE REFERENCE — HARD CONSTRAINT (HIGHEST PRIORITY)

This style must be applied to ALL generated content (text, image, video).
If any part of the request conflicts with this style, the style OVERRIDES the request.
STYLE DEFINITION (to be operationally enforced):

Swiss International Wordmark

 • Output Format: Creative discipline: Brand identity; Mixed; Web.
 • Container / Boundary: Container: None; Sharp Corners; Padding: Generous.
 • Mood & Personality: Authoritative, Clean, Minimalist, Confident; Energy: Steady; Representation mode: Literal.
 • Colors: Palette: Solid Colors: [ #FFFFFF 70% (Background),  #111111 20% (Primary typography),  #B3B3B3 4% (Rules),  #666666 4% (Secondary typography),  #E30613 2% (Functional signal)]; 3–5 colors; Neutral temperature; Saturation: Achromatic system with one saturated red signal; High contrast; Hue relationships: Arbitrary; No gradients; Color dominance: Background-dominant; Black/White point: Pure black + Pure white; Accessibility: WCAG AA.
 • Typography: Grotesque; Regular, Medium, Bold; Text case: Sentence case; Font pairing: Single family; Hierarchy: Clear typographic scale; Type scale: Modular; Tight (1.1) headings; Normal (1.4) body text; Letter spacing: Normal; slightly tight at largest sizes; Text presence: Required; Text visual role: Primary visual driver; Text integration: Separate.
 • Light & Shadow: Lighting presence: None (flat); Shadow type: None; Shadow density: Transparent.
 • Spatial Structure & Hierarchy: Flat perspective; Single focal structure; Hierarchy: Strong; Symmetry: Asymmetrical balance; Balance: Edge-weighted; Layout axis: Vertical; Grid system: Column grid; Visual density: Comfortable.
 • Surface, Material & Detail: Surface treatment: Flat; Texture usage: None; Imperfection level: Flawless.
 • Shape Language: Geometric; Primitive dominance: Rectangles; Edge sharpness: Razor-sharp; Negative space usage: Balanced; Angle usage: None.
 • Line & Stroke System: Structural outlines; Hairline; Uniform consistency; Stroke Color: Neutral.
 • References: Swiss/International Style; Temporal reference: 1950s; Reference Brands: Basel and Zurich school corporate manuals; airline, bank, and transit identity systems..
 • UI & Web: Color theme: Light; Background tone: Pure white; Accent strategy: Single functional accent; Semantic colors: Error + Warning; Surface layers: Flat (one background); Elevation: Flat — no elevation; Shadow technique: No shadows; Borders: Hairline (0.5–1px, low opacity); Button shape: Sharp rectangle; Icon style: Outline / Stroke; Focus ring: Solid offset ring.
 • Guardrails: Avoid: Lens Flare, Studio Post-processing, Stylistic filters; Avoid Visuals: centred layouts; drop shadows; rounded corners; decorative typography; display typography; red background washes; material metaphors; Avoid Colors: multiple accent colours; chromatic background washes; Avoid Layouts: centred composition; optical placement; boxed card layouts; Allowed Visuals: strict column grid; visible baseline grid; flush-left ragged-right text; hairline rules; white space; one red signal element.
 •  Accent Rule: Use saturated red once per view, solely for a findable functional signal; never decorative or atmospheric., Alignment Rule: All text flush-left and ragged-right; never centre-aligned., Baseline Discipline: Expose a baseline grid and seat all typographic elements on it., Hierarchy Method: Establish hierarchy through grid position and scale, never ornament..


ENFORCEMENT RULE: Before finalizing the output, internally verify that ALL elements comply with the style definition above. If compliance is uncertain, simplify or soften the output until it fully matches the style. Generated by StyleRef.io

Made with this StyleRef

Same style, different prompts.

Design a website landing page for a headphone

One red element per view, never as a mood.

Hierarchy from grid position and size alone.

Flush-left ragged-right with no centred text.

Grid position and hairline rules carrying the hierarchy on screen.

Description

The International Typographic Style as a working brand system: one grotesque, a strict column grid, flush-left ranged-right setting, and a single red accent used only where something must be found. Everything else is black on white.

Colors

#FFFFFF70%Usage: Background

#11111120%Usage: Primary typography

#B3B3B34%Usage: Rules

#6666664%Usage: Secondary typography

#E306132%Usage: Functional signal

Palette Size

3–5 colors

Color Temperature

Neutral

Saturation Range

Achromatic system with one saturated red signal

Contrast Strategy

High contrast

Hue Relationships

Arbitrary

Gradient Policy

No gradients

Color Dominance

Background-dominant

Black & White Point

Pure black + Pure white

Accessibility Level

WCAG AA

Output Format

Creative Discipline

Brand identity

Medium

Mixed

Platform

Web

Container / Boundary

Container presence

None

Corner treatment

Sharp

Padding rules

Generous

Line & Stroke System

Stroke Usage

Structural outlines

Stroke Weight

Hairline

Stroke Consistency

Uniform

Stroke Color

Neutral

Custom Style Items

Accent Rule

Use saturated red once per view, solely for a findable functional signal; never decorative or atmospheric.

Alignment Rule

All text flush-left and ragged-right; never centre-aligned.

Baseline Discipline

Expose a baseline grid and seat all typographic elements on it.

Hierarchy Method

Establish hierarchy through grid position and scale, never ornament.

Typography

Regular, Medium, Aa, Bb, Typography

Font FamilyGrotesque

Line HeightTight headings; Normal (1.4) body text

Font WeightsRegular, Medium, Bold

Letter SpacingNormal; slightly tight at largest sizes

Type ScaleModular

Text Case

Sentence case

Font Pairing Strategy

Single family

Hierarchy

Clear typographic scale

Text Presence

Required

Text Visual Role

Primary visual driver

Text Integration

Separate

Mood & Personality

Authoritative, Clean, Minimalist, Confident

Energy Level

Steady

Representation Mode

Literal

Spatial Structure & Hierarchy

Perspective Style

Flat

Focal Structure

Single

Hierarchy Clarity

Strong

Symmetry

Asymmetrical balance

Balance Type

Edge-weighted

Layout Axis

Vertical

Grid System

Column grid

Visual Density

Comfortable

Surface, Material & Detail

Surface Treatment

Flat

Texture Usage

None

Imperfection Level

Flawless

References

Cultural References

Swiss/International Style

Temporal Reference

1950s

Reference Brands

Basel and Zurich school corporate manuals; airline, bank, and transit identity systems.

UI & Web

Color Theme

Light

Background Tone

Pure white

Accent Strategy

Single functional accent

Semantic Colors

Error + Warning

Surface Layers

Flat (one background)

Elevation Approach

Flat — no elevation

Shadow Technique

No shadows

Border Philosophy

Hairline (0.5–1px, low opacity)

Button Shape

Sharp rectangle

Icon Style

Outline / Stroke

Focus Ring Style

Solid offset ring

Light & Shadow

Lighting Presence

None (flat)

Shadow Type

None

Shadow Density

Transparent

Shape Language

Shape Basis

Geometric

Primitive Dominance

Rectangles

Edge Sharpness

Razor-sharp

Negative Space Usage

Balanced

Angle Usage

None

Guardrails

Common Artifacts to Avoid

Lens Flare, Studio Post-processing, Stylistic filters

Avoided Visuals

centred layouts; drop shadows; rounded corners; decorative typography; display typography; red background washes; material metaphors

Avoided Colors

multiple accent colours; chromatic background washes

Avoided Layouts

centred composition; optical placement; boxed card layouts

Allowed Visuals

strict column grid; visible baseline grid; flush-left ragged-right text; hairline rules; white space; one red signal element

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